Home News Manufacturing

This is what to buy your kids for Christmas this year

Ng Qi Siang
Ng Qi Siang12/18/2020 3:55 PM GMT+08  • 3 min read
This is what to buy your kids for Christmas this year
But don't "jump to conclusions" if your child is spending too much time on video games.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Don’t know what to buy for your children this Christmas? A recent survey by cybersecurity firm Kaspersky found that games overwhelmingly capture the interest of children, with 44% of children internet search requests being related to games. The Korean-wave is also popular among children as nearly half of music requests (48%) were k-pop related.

Survey participants included users of Kaspersky Safe Kids, a parental control app that helps parents protect their children from cyberthreats. Results were drawn from anonymised metadata voluntarily provided by users of the app from 25 October to 26 November 2020. These consist of search requests made by children via Bing, Google, Mail.ru, Yahoo, Yandex and YouTube more than 100 times.

“There is a popular saying on the internet – ‘Google knows more about you than your mother does’, which sounds ridiculously true. Knowing what your children search for can help parents understand their needs better, consider their intentions and even become a better friend,” says Anna Larkina, web content analysis expert at Kaspersky.

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.