Appetite for overseas expansion grows as Koufu expands into the Philippines

Lim Hui Jie
Lim Hui Jie8/24/2020 6:16 PM GMT+08  • 2 min read
Appetite for overseas expansion grows as Koufu expands into the Philippines
Koufu will bring its Supertea and R&B Tea brands to the Philippines, partnering with fast casual restaurant chain Shakey's Pizza
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Koufu will bring its Supertea and R&B Tea brands to the Philippines, after subsidiary Super Tea entered into a master franchise agreement with Shakey’s Pizza Asia Ventures.

This is Koufu’s maiden entry into the Philippines, and it said the tea beverage brands will act as a catalyst for further growth of Koufu’s brands into the region.

In a release on August 24, Koufu said Shakey’s will be awarded the rights for a term of seven years. They will adopt a co-branding strategy to sell selected R&B Tea drinks in Shakey’s and Peri Peri stores in the first year of business, and subsequently open at least five self-operated stand-alone R&B Tea outlets.

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