SINGAPORE (June 12): Vividthree Holdings, the visual effects and CGI production studio, has entered into a joint venture agreement with Quebec Leisure International, the events and entertainment arm of NTUC Club, on Friday.

Under the agreement, Vividthree and Quebec will jointly develop, curate, bid for and produce thematic experiential content and event projects in Singapore and the region.

Both companies will also provide complete integrated content and event solutions to their existing clientele base and affiliate companies.

With the joint venture, Vividthree brings to the table its creative and technological capabilities, as well as resources from mm2 Asia, its largest shareholder.

Quebec has over 30 years of experience in providing one-stop solution services in event management, creatives, and video production. It will bring to the partnership a network of resources from the brands under the NTUC Club such as Downtown East, and Marina Bay Golf Course.

“This venture will enhance our content creation abilities to deliver quality events that our consumers desire. Our members, workers and guests would also benefit from this partnership with more and better experiential programmes planned in the pipeline,” says Ronnie Tan, director at Quebec Leisure International.

“We are proud to join forces with Quebec, as it is an important step towards strengthening our portfolio of experiential projects with our existing intellectual property assets,” says Charles Yeo managing director of Vividthree.

“By bundling the know-how of both companies in this field, especially with their strong network and longstanding experience in events management, we can jointly drive forward the expansion of our projects. The partnership will make a significant contribution to achieving this strategic goal together in the long term,” Yeo adds.

Shares in Vividthree closed flat at 4.7 cents on Friday.