SINGAPORE (Mar 29): FJ Benjamin Holdings has entered into a partnership to distribute Baume & Mercier watches in Singapore and Malaysia.

FJ Benjamin will be responsible for daily operations, sales and support, as well as marketing and communications to promote and strengthen Baume & Mercier’s brand awareness and image.

FJ Benjamin, the retailer of international luxury and lifestyle brands which manages over 20 brands and operates 250 stores across South East Asia, says the tie-up will help to grow and develop Baume & Mercier across the two markets.

See: FJ Benjamin posts 32% drop in 2Q earnings to $0.66 mil on lower forex gain

Nash Benjamin, CEO of FJ Benjamin, says: “We are delighted to be appointed exclusive distributor for Baume & Mercier which enjoys a long history in luxury Swiss watchmaking and is distributed in over 100 countries today. We look forward to developing further the presence of the brand in our markets.”

Romain Lambert, MD of Baume & Mercier, South East Asia and Oceania, says, “It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers.”

As at 10.30am, shares in FJ Benjamin are trading at 3.1 cents.