Audience Analytics has launched its initial public offering (IPO) on Sept 14, in conjunction with its plans to list on the Catalist board of the Singapore Exchange Securities Trading (SGX-ST).
The company plans to place 18.2 million new shares and 7.8 million vendor shares at 30 cents each, representing 15.5% of the enlarged share capital of 168.2 million shares. On completion of its listing on the Catalist board, Audience Analytics will have a market capitalisation of approximately $50.5 million.
Audience Analytics is the holding company to four subsidiaries, including business-to-business (B2B) publisher Business Media International. The group currently has three core business segments - business media, exhibitions and business impact assessment and recognition.
