(Oct 31): Alibaba Group Holding is deciding between launching a sharply reduced US$10 billion ($13.5 billion) Hong Kong share sale in November or delaying the deal till next year as global uncertainty mounts, people familiar with the matter say.

China’s largest company is weighing its options for the city’s biggest first-time sale of stock since 2010, but the window for pulling off its mega deal in 2019 is closing fast. It must proceed with a required listing hearing – either after its Nov 1 earnings or Nov 11 Singles’ Day shopping gala – or risk postponing a deal altogether till 2020, people familiar with the matter say.

Alibaba is reluctant to drag things out as uncertainty mounts around US-Chinese tensions and the global macroeconomic outlook, they added, asking not to be identified talking about a sensitive matter.

Alibaba’s listing was to be the crowning achievement of a Hong Kong stock exchange that lost many of China’s brightest technology stars to US rivals. Instead, pro-democracy and anti-China protests erupted over the summer, rattling the financial hub and hammering mainland-related stocks. Billionaire Alibaba co-founder Jack Ma’s dream of listing closer to home – a move that would have curried favour with Beijing and hedged against trade war risks – risks back-firing without an offering.

The company is now considering the week after its quarterly earnings release or the country’s largest online retail bonanza as the most likely openings, the people said. Alibaba’s looking to raising closer to US$10 billion, about half of an original target, the people said.

The company can capitalise on the strong recent reception for Hong Kong IPOs, with several companies including Anheuser-Busch InBev NV’s Asian unit raising US$1 billion or more.

Any decision however will hinge on investors’ reaction to its results, which are expected to underscore the e-commerce juggernaut’s slowest pace of revenue growth in about three years.

Alibaba has already handed in all its documents and made a confidential filing. Informal feedback from investors show there’s keen interest, but Alibaba is in no rush to kick off the offering, as political considerations take the upper hand now, the people said. One wrinkle: the local exchange requires companies to list within six months of filing, or reapply. The online emporium is said to have picked China International Capital Corp and Credit Suisse Group AG as lead banks.

A successful Hong Kong share sale could help finance a costly war of subsidies with Meituan Dianping in food delivery and travel, and divert investor cash from rivals like Meituan and WeChat-operator Tencent. Courting investors closer to home also serves as a buffer of sorts should US-Chinese tensions worsen. Already, US lawmakers such as Senator Marco Rubio are agitating for measures to curb investment flows to Chinese companies, including the extreme option of tossing US-listed firms off American bourses.

But should the company decide to plough ahead, it will likely have to contend with difficult questions from would-be investors.

Alibaba – which had roughly US$57 billion of cash and equivalents as of June – rode a national e-commerce boom that stemmed from an increasingly affluent middle class. But like arch-foe Tencent Holdings, it’s struggling to sustain growth as the world’s No. 2 economy slows, and China clashes with the US over everything from trade and technology to investment.

At home, signs of strain are growing. China’s gross domestic product growth is expected to slump below 6%, which would be the economy’s slowest pace of expansion in three decades. Alibaba is projected to post revenue growth of 37% in the September quarter.

Alibaba said to target November window for US$10 bil Hong Kong listing 

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