Alliance Healthcare Group has announced a two year collaboration with DBS to engage in joint marketing activities to promote each other’s products, services, and platforms. 

In a release dated September 8, Alliance Healthcare said it will gain access to the financial institution’s financial technology, distribution and customer knowledge, while DBS will benefit from the Group’s understanding and experience in the healthcare industry, particularly in delivering cost-effective outpatient healthcare management solutions. 

Under the agreement, Alliance shall initially provide a health and wellness programme known as the “Allycare Programme” to customers of DBS who purchase an insurance policy. 

The AllyCare Programme is delivered through HeyAlly, Alliance’s proprietary digital health app. Among the other functions, the app provides users access to services such as on-demand tele-medical advisory, second opinion and a comprehensive panel of medical services. It also comes with an online store which provides access to a range of healthcare and wellness solutions. 

Alliance said the agreement is not expected to have any material impact on the Group’s financial results for the current financial year ending 30 June 2021. 

Shares in DBS closed at $20.65, while shares in Alliance Healthcare closed at 17 cents on September 8.