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Supertrends for the post-pandemic world

Jovi Ho
Jovi Ho6/9/2022 04:35 PM GMT+08  • 6 min read
Supertrends for the post-pandemic world
“A key determinant will undoubtedly be China and its seriousness about implementing its ambitious carbon neutrality targets.”
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The Covid-19 pandemic and Russia’s invasion of Ukraine have led to greater volatility in financial markets. Despite the tense outlook, Credit Suisse says its “Supertrends” or long-term equity thematic framework has held firm.

The six Supertrends are anxious societies, infrastructure, technology, silver economy, millennials’ values and climate change. Together, they span 23 sub-themes.

Michael Strobaek, global chief investment officer at Credit Suisse, says: “We designed our Supertrends to transcend business cycles to offer investors multi-year equity investment opportunities. Although short-term catalysts tend to favour some Supertrends over others, we want investors to look beyond short-term sentiment and financial market volatility.”

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