Early-stage startups in Asia Pacific can now tap on The Wolfpack – a new venture capital firm – to reach customers via smarter media and experience-first strategies.

This is part of the fund’s aim to help startup founders to bridge the gap between the products and services they provide and the need to create a media ecosystem, explains co-founder and managing partner, Toh Jin Wei.

Toh’s team also includes fellow co-founders and managing partners: Simon Nichols and Tan Kok Chin.

Toh and Nichols previously worked on building consumer and media brands at media investment company GroupM and sports marketing platform IMG. Tan on the other hand has chalked up over 20 years of experience in place making and experiential design, having worked with the likes of Marina Bay Sands and Jewel.

<strong>See also: <a href="https://www.theedgesingapore.com/news/startups-%E2%80%A2-entrepreneurs-%E2%80%A2-digital-economy/synagie-and-groupm-help-brands-set-their-online"  target="_blank">Synagie and GroupM to help brands set up their online presence and sell across multiple digital platforms across SEA</a></strong>

So far, The-Wolfpack’s debut fund – The Wolfpack Pioneer VCC – has been fully subscribed. Toh, Nichols and Tan are now looking to channel these funds into some eight to 10 early-stage companies in the direct-to-consumer sector.

The company is also looking to raise a second fund amounting to over $20 million with an eye on expanding into Thailand.

This is part of its bigger goal of being the venture partner of choice for startups in the consumer goods, leisure and media sectors looking to grow in Southeast Asia and Australia.

Says Nichols, “we’re in this for the long-haul with our founders and plan to grow The-Wolfpack to support their journey. Our portfolio companies will know that our rolodex will never be closed to them”.

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