Digital wealth manager StashAway announced on April 7 that it will be launching in Hong Kong.

The platform will now be available to Hong Kong residents and is licensed by the Securities and Futures Commission (SFC).

Stephanie Leung, who comes with over 17 years of experience in managing multi-asset portfolios globally for Goldman Sachs as well as for institutional investors and family offices, will be leading StashAway’s Hong Kong office.

“You’d be surprised to hear that wealth management in Hong Kong has largely been limited to traditional providers, who often operate on, and are incentivised by high commission-based fees and high minimum investment amounts. StashAway breaks those barriers and makes investing accessible to all, with client support available through our mobile and web app, seven days a week,” she says.

Freddy Lim, co-founder and CIO, adds that StashAway’s intelligent investing framework allows people to invest a portion of their savings in a safe way. He says, “We manage risk and returns by investing into large, liquid, and globally-diversified ETFs, and by continually optimising our portfolios to ensure that they remain resilient in any economic environment. This approach means anyone can invest safely over the long term, withdraw any time, and effectively plan for their future.”

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StashAway, which commands over US$1 billion ($1.34 billion) of assets under management (AUM) as of January 2021, is Asia’s leading and fastest-growing digital wealth manager.

The low-cost investing platform provides intelligent asset allocation with global ETFs for both retail and professional investors.

According to the digital wealth manager, its portfolios have consistently outperformed their respective same-risk benchmarks since its inception in 2017, with annualised returns ranging from 4.7% for its lowest-risk portfolio to 21.3% for its highest-risk portfolio as of February 2021.