On May 18, OxPay Financial announced it partnered with Ascentis, a customer relationship management (CRM) solutions provider headquartered in Singapore, to give local merchants the option of offering customers an integrated payment and loyalty solution. This will allow customers to shop and spend, while earning rewards from their favourite brands through a single platform.
The joint service between OxPay and Ascentis will be launched first in Singapore with immediate effect and will eventually be rolled out in all of OxPay’s and Ascentis’ locations.
The partnership with Ascentis is in line with OxPay’s strategic direction to enhance product offerings for its DCES segment. This also presents an opportunity for OxPay to tap into Ascentis’ merchant network and expand its customer base. In addition, the partnership could potentially increase customer stickiness to the seamlessly integrated platform