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Giving pawnbroking a new shine

Jeffrey Tan
Jeffrey Tan10/11/2019 06:30 AM GMT+08  • 7 min read
Giving pawnbroking a new shine
ValueMax’s Yeah Hiang Nam modernises industry and delivers maximum value to customers
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ValueMax’s Yeah Hiang Nam modernises industry and delivers maximum value to customers

SINGAPORE (Oct 14): Before the 2000s, pawnshops in Singapore were not exactly the coolest places to be. Protected by metal grilles, they resembled cages or worst still, a prison. The counter was usually raised and behind steel bars, creating a rather intimidating environment for customers.

All this changed after Yeah Hiang Nam, CEO and managing director of pawnbroking chain company ValueMax, began operating its first pawnshop — under a joint venture (JV) — in Tampines in 2004. He revamped the look and feel of an existing pawnshop to mimic the brightly-lit ambience of a jewellery store. He also changed the pawnshop’s Chinese name to ValueMax. This, he says, reflected the company’s ethos, which is “to give maximum value to customers”.

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