In contrast to the hard-hit retail sector in malls and physical locations, online businesses in Southeast Asia have seen sales “greatly improve” in 1H2021. 

Some 52% of sellers experienced a high level of growth during 1H2021, with 70% expecting additional growth of more than 10% in 3Q2021. Out of the 70%, a third (33%) of sellers surveyed were extremely confident that their sales volume would increase by more than 30% in the same period. 

This is according to e-commerce platform Lazada’s first-ever Digital Commerce Confidence Index. The bi-annual report is a business sentiment survey that seeks to map out the perspectives of online sellers in Southeast Asia about the digital commerce industry, while shedding light on the challenges and opportunities that lie ahead. 

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