MC Payment has rolled out an integrated payment solution for live streaming sellers on Facebook.

Launched in Singapore in the 1Q2021, the group’s herohippo live selling solution helps business owners manage online orders, accept and process a variety of digital payment methods, as well as track deliveries.

In a media release dated April 6, MC Payment states that herohippo helps Facebook live sellers, many of whom still manage and fulfil orders manually via personal messaging or other applications, by reducing pain points into a seamless process.

SEE:MC Payment to launch payment platform for MUIS subsidiary ahead of Ramadan

Sellers can integrate herohippo into live streaming events, allowing buyers to search for products and make purchases and payments through secured channels. It also allows sellers to monitor revenues, review sales performance, and manage marketing plug-ins.

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Anthony Koh, executive director and CEO of MC Payment, says that the company is pleased to roll out the service to address the daily pain points of Facebook live sellers.

“Our herohippo live selling solution offers a panacea for the woes that online social media merchants face, and we look forward to increased take-up rates for this service,” he says.

Shares in MC Payment closed flat at 40.5 cents on April 5.