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foodpanda partners TADA to cross-share promotions

Samantha Chiew
Samantha Chiew • 3 min read
foodpanda partners TADA to cross-share promotions
TADA's Sean Kim and foodpanda's Jacob Angele sign strategic partnership MOU. Photo: The Edge Singapore
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Food and grocery delivery service provider foodpanda has entered into a strategic partnership with ride-hailing platform TADA to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia. foodpanda is also the subsidiary of Frankfurt Stock Exchange listed Delivery Hero.

As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-hailing platforms.

From Apr 20, up to 30,000 TADA users in Singapore can opt in to receive a complimentary pandapro subscription which gives them easy access and cost savings to on-demand deliveries. foodpanda has more than one million pandapro subscribers across the region who have exclusive access to free deliveries, special pick-up offers, dine-in deals, and other discounts.

With this partnership, up to 30,000 pandapro subscribers in Singapore will automatically receive 25% discount vouchers capped at $4 in their TADA accounts which can be used for commuting in the city.

In addition, corporate customers of either foodpanda or TADA in Singapore can also utilise the combined food delivery and ride-hailing benefits through joint corporate bundles. foodpanda’s exclusive service for corporate customers, foodpanda for Business, which provides customisable employee allowances, e-vouchers, employee packages, and access to catering, will now include TADA’s corporate solution.

TADA Corporate is the solution for seamless business transport management. With TADA Corporate, companies can manage and streamline their teams' transportation needs for work trips. TADA’s Zero-Commission model also allows for greater cost savings without compromising on quality.

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Currently, foodpanda users in Cambodia can enjoy free rides to locations that are within 3km and 50% discount codes for subsequent rides. From May 1 to June 30, foodpanda customers can also use their TADA voucher codes to get discounted rides when commuting to the various SEA Games competition venues. Similarly, TADA users enjoy a 50% discount when ordering food, groceries and more using foodpanda.

Jakob Angele, CEO of foodpanda says: “We expect that our partnership will only grow stronger as we continue to tap on each other’s networks and leverage our complementary services, offering customers the added convenience for all our customers across Asia Pacific.”

Sean Kim, CEO of TADA Mobility says: “After seeing a rapidly growing user base in Singapore, and being one of the most downloaded apps in Cambodia, this partnership will introduce TADA to a larger community relying on ride hailing and food delivery frequently… Over time we look to expand the benefits that customers enjoy, making our platforms the most preferred option for their everyday needs.”

See also: Card as a payment method forecast to drop after success of SGQR in Singapore: Worldpay

During the media event, both Angele and Kim shared that this partnership is one that is "long-term". The focus for both companies now is to drive customer satisfaction. The two companies will leverage on each other's long-standing reputation in the market to reach out to consumers.

For now, the two companies aspire to work closer together for better integration and synergies. While the specifics for a closer partnership will need more time for both parties to iron out, both Angele and Kim say that this is a space to watch and they expect to roll out more synergies for conumers in time to come.

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