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APAC companies shifting to subscription-based business models: Citi study

Benjamin Cher
Benjamin Cher • 3 min read
APAC companies shifting to subscription-based business models: Citi study
SINGAPORE (Oct 8): Companies in Asia Pacific are increasingly moving towards a recurring fee model where customers pay for a subscription to access products and services rather than a one-time purchase, according to a study commissioned by Citi bank.
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