SINGAPORE (Oct 8): Companies in Asia Pacific are increasingly moving towards a recurring fee model where customers pay for a subscription to access products and services rather than a one-time purchase, according to a study commissioned by Citi bank.

Nearly half of 580 executives polled in the study believe that subscription-based models will be widespread in their industries within three years.

Close to one-third also see that all their organisations’ revenues will come from such models in the future.

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