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Majority of Singapore consumers are now spending more online: Lazada survey

Chloe Lim
Chloe Lim3/22/2022 05:54 PM GMT+08  • 2 min read
Majority of Singapore consumers are now spending more online: Lazada survey
73% of the 6,000 consumers surveyed identified online shopping as central to their day-to-day life, according to Lazada
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According to Lazada’s first regional consumer survey, in collaboration with Milieu Insight, 73% of the 6,000 consumers surveyed identified online shopping as central to their day-to-day life, up from nearly 60% less than two years ago.

The increase in proportion seems to be attributable to an amalgamation of reasons, largely that of low prices, affordable shipping, ease of search and the convenience that online shopping offers for Southeast Asians. Within the region, Singapore has showed the strongest preference for delivery right to one’s doorstep.

Moreover, the availability of different payment options on e-commerce was also highlighted across various markets, with more than 50% of online shoppers preferring to pay cash upon the delivery of their orders.

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