The company that runs the world’s largest and most controversial social network has a new name. The reactions ranged from “like” to “angry emoji face.”

On Thursday, Facebook co-founder and CEO Mark Zuckerberg led a 90-minute video presentation about the company’s efforts to build out an immersive digital world known as the metaverse. He capped it off by sharing that his company will henceforth be known as Meta. Its social media services—Instagram, WhatsApp and Facebook itself—will keep their names, but starting in December the company will begin using the stock ticker MVRS.

Many observers took to the internet to weigh in on the name—officially Meta Platforms, in full. Even Twitter CEO Jack Dorsey, who sometimes obliquely critiques his larger rival, tweeted: meta: referring to itself or to the conventions of its genre; self-referential.

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