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​Apple risks losing billions of dollars annually from epic games ruling

Bloomberg
Bloomberg9/12/2021 8:26 PM GMT+08  • 6 min read
​Apple risks losing billions of dollars annually from epic games ruling
Apple has argued that its tight control of the App Store helps protect consumers and prevent developers from swindling users.
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Apple Inc. has been ordered to make the most significant change to its App Store business model since launching the platform in 2008, and it could cost the tech giant a few billion dollars annually.

In a ruling Friday, US District Judge Yvonne Gonzalez Rogers said the company must give developers the option of bypassing its commission on in-app purchases -- a cut that runs as high as 30%. That includes letting iOS apps use “buttons, external links or other calls to action that direct customers to purchasing methods” other than Apple’s payment system.

It’s a blow to Apple, but one that the world’s most valuable company can likely absorb. And Apple dodged an even bigger risk -- that the judge might determine that it was a monopolist under either federal or state laws. That may have helped some investors take the decision in stride, though they still sent the shares down 3.3% to US$148.97 Friday, marking their worst one-day decline since May.

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