Lazada, Southeast Asia’s leading e-commerce platform and ComfortDelGro taxi have embarked on a partnership that will allow shoppers in Singapore to book ComfortDelGro taxis within the Lazada app.

The integration of taxi-booking services is a first for any e-commerce platform in Singapore.

The move is said to boost Lazada’s offerings and relevance as a one-stop destination for its customers’ daily needs.

The partnership will also see ComfortDelGro expanding its reach by tapping into Lazada’s customer base, particularly younger shoppers who frequent the platform.

Lazada, in 4QFY2020, saw triple-digit volume order growth across Southeast Asia with shifts in shopper behaviour as more turned to shopping digitally for their needs during the Covid-19-imposed lockdowns.

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Through the partnership, some 10,000 taxis will be available to shoppers within just a few clicks.

cdg lazada

Photo: Screengrab from Lazada

The number of LazMall Singapore stores also increased by 140% y-o-y as brick and mortar businesses turned to include e-commerce as a means to diversify their revenue streams.

“We are excited to be the first and only eCommerce platform in Singapore to offer customers taxi-booking services within a shopping app, and through ComfortDelGro Taxi, a familiar and trusted homegrown taxi operator no less”, says James Chang, CEO of Lazada Singapore.

“This will enrich the shoppertainment experience for customers who are already browsing, playing games, and watching livestreams on the app, and with the added convenience of booking taxis, customers can utilise one app to shop, play and travel. We look forward to a successful partnership with ComfortDelGro Taxi, to explore more value-adding services that our shoppers appreciate," Chang adds.

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Ang Wei Neng, CEO of ComfortDelGro Taxi, says, “It has always been our aim to have our taxi booking services within reach of shoppers. What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today. We hope that shoppers will find the experience – from shopping to travelling – a seamless one.”

As part of the partnership, there will be a six-month promotion, from April 8 to October 8, where Lazada shoppers get to enjoy 4% off all ComfortDelGro taxi bookings.

Lazada’s customers will also get to purchase and redeem rides booked through Lazada with promo codes from the ComfortDelGro LazMall store.

As at 10.51am, shares in ComfortDelGro are trading 4 cents lower or 2.3% down at $1.74.