Hatten Land, on May 5, announced that its wholly-owned subsidiary Hatten Edge has entered into a binding “phygital intelligent sports” collaboration agreement with Focus Media Sports (Shanghai).
Focus Media Sports is a subsidiary of Focus Media Information Technology, the largest commercial media group in China. Focus Media was the first Chinese advertising media company to be listed in the US in 2005. It was included in the NASDAQ 100 index in 2007.
Under the agreement, both parties have agreed to jointly invest, develop, operate and promote the experience of phygital intelligent sports in Hatten Land’s Element X mall. Hatten Edge and Focus Media Sports will invest in the project at a respective stake of 70% and 30%.