FJ Benjamin Holdings has partnered leading e-commerce platform Lazada Singapore to deliver the ultimate retail experience to customers both online and offline.

This is the first time both parties have come together to work on an omnichannel model where customers can control the buying process and enjoy a multi-prong shopping experience across several channels.

Both companies, signed a memorandum of understanding (MOU) on March 3, which states that “the parties agree both physical stores and online stores are part of the retail ecosystem”.

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