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Citi, Lazada launch co-branded credit card targeted at millennial consumers

Uma Devi
Uma Devi12/9/2019 12:53 PM GMT+08  • 2 min read
Citi, Lazada launch co-branded credit card targeted at millennial consumers
SINGAPORE (Dec 9): Amid the growing purchasing power of millennial consumers in Singapore and the rising number of online shoppers, Citi and Lazada Group have jointly launched the Citi Lazada credit card. 
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SINGAPORE (Dec 9): Amid the growing purchasing power of millennial consumers in Singapore and the rising number of online shoppers, Citi and Lazada Group have jointly launched the Citi Lazada credit card.

The card, a partnership between the world’s largest credit card issuer and Southeast Asia’s leading e-commerce platform, is said to be targeted at millennial online shoppers who have exhibited growing purchasing power over the years.

In a press release on Monday, Citi and Lazada say they aim to serve over 50% of young professionals locally with the new card over the next few years.

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