Home News Cryptocurrency

New curbs on crypto marketing 'a blunt instrument' but MAS's worries 'understandable'

Khairani Afifi Noordin
Khairani Afifi Noordin1/20/2022 8:58 PM GMT+08  • 7 min read
New curbs on crypto marketing 'a blunt instrument' but MAS's worries 'understandable'
The new guidelines mean that many DPT players will now have to rethink their advertising activities.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

The local cryptocurrency scene was abuzz on Jan 17, when the Monetary Authority of Singapore(MAS) announced guidelines which prevents cryptocurrency or digital payment token (DPT) service providers from promoting or advertising themselves to the general public.

While some commend MAS’s effort in discouraging the general public from trading highly risky DPTs, others contacted by The Edge Singapore say they are bewildered by the announcement and unaware of the impending guidelines prior to the official release.

“The guidelines were a surprise to us,” says a senior executive at a DPT firm. “In effect, they hamper crypto players’ ability to do any form of advertising, including conducting educational marketing campaigns in Singapore.”

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.