SINGAPORE (Feb 14): Online shopping is booming in Asia, but brick and mortar retail isn’t going away anytime soon. Outlet malls, for one, are gaining popularity in China as shopping and buying is an activity that comes in more variety and format. For consumers, these outlet malls, located in the suburban areas, are the places to go to pick up discounted goods, which are off-season, and also because rental for the retailers is cheaper.

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