Two years after listing on the Singapore Exchange (SGX), GHY Culture & Media is thinking big by filming shorts. The film and concert production company is venturing into creating short-form videos, which will not be aired in theatres where attendance numbers have been ravaged by the pandemic. Instead, GHY’s series will be shown on Douyin in China and TikTok in other countries, where mobile penetration and user counts have only grown.
Goddess Hotel, the first short-form video produced by GHY with Douyin, is now in post-production. It will be the first short-form video produced by GHY to be released on TikTok, and is expected to premiere in April.
Phoning in from Beijing, GHY executive chairman and group CEO Guo Jingyu says he expects short-form video to be a key revenue and profit contributor going forward, alongside its current film and concert business segments.