When nations around the world went into emergency lockdown mode to prevent the domestic and cross-border transmission of Covid-19 this time last year, regional fashion e-commerce player Zalora, which operates in six markets across Asia, braced to face a supply chain squeeze like no other.

“2Q2020 was really a tough quarter, especially the first four weeks. In the Philippines, our warehouse was shut for six weeks,” CEO Gunjan Soni tells The Edge Singapore in an interview.

But, as the team at Zalora soon found out, customers working from home also meant they had more privacy and time to shop from home. At the height of the Covid-19 outbreak in 2Q2020, Zalora’s app saw 2 million downloads, says Soni.

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