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Oceanus subsidiary appointed exclusive Chinese distributor of Penfolds Champagne

Bryan Wu
Bryan Wu • 2 min read
Oceanus subsidiary appointed exclusive Chinese distributor of Penfolds Champagne
The signing ceremony in Chengdu, attended by senior management representatives from Oceanus, Season, TWE and Penfolds. Photo: Oceanus
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Season Global Trading, a subsidiary of Oceanus Group 579 -

, has been appointed the exclusive agency for the distribution of Treasury Wine Estates’ (TWE) Penfolds Champagne series across China.

In its press release on March 22, Oceanus notes that the appointment marks the first time that TWE, a premium wine company listed on the Australian Securities Exchange (ASX), has  granted exclusivity to a company for the whole of China since its initial venture into the country over two decades ago. 

Oceanus says the exclusive rights will strengthen the group’s beverage distribution subsidiary product offerings in China. In addition, Season Global’s multiple online and offline channels are well-positioned to integrate with Penfolds' traditional sales channels to accelerate the marketing of Penfolds Champagne series in China, says the company.

Season Global has an established track record of over 40 years, and has built a strong reputation for its experience in importing and successfully marketing a wide portfolio of internationally renowned alcoholic beverage brands to Chinese consumers.

The Oceanus subsidiary has also established an extensive business-to-business (B2B) and business-to-consumer (B2C) network covering multiple online and offline channels.

Season Global has successfully established its own storefronts on major online platforms, which includes JD.com, PinDuoDuo and DouYin. Season was ranked as one of the top five storefronts on JD.com and PinDuoDuo in the beverage segment, according to Oceanus.

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Season is also in partnership with Hong Kong’s Television Broadcasts Limited (TVB) to engage in live broadcasting of liquor products on DouYin. 

Its offline channels include a wide network of supermarkets and convenience stores, which encompasses over 3,000 local retail stores across China. 

“This collaboration shows that Treasury Wine Estates recognises the competitive edge that we have in China’s beverage industry and is a strong endorsement of Season’s capabilities,” says Season Global CEO Shero Dong.

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Oceanus CEO Peter Koh adds that the exclusivity agreement is a testament to the group’s marketing capabilities and extensive distribution network in China. “Riding on this achievement, we will continue to leverage on our global trading and distribution network to further enhance our product range and bring greater value to our customers and business partners,” he says.

Shares in Oceanus closed 0.1 cents lower or 12.5% down at 0.7 cents on March 22.

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