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Maybank unifies branding as it evolves for next growth stage

Samantha Chiew
Samantha Chiew12/16/2021 3:30 PM GMT+08  • 10 min read
Maybank unifies branding as it evolves for next growth stage
It is time for Maybank’s various units to present a unified branding so as to provide their clients with more value.
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This year marks the 10th anniversary of Malayan Banking (Maybank) acquiring then Singapore-listed stockbroking firm Kim Eng Holdings, as part of its ambition to expand its footprint across the region with a wider range of financial services.

“The two firms came together in 2011 and there was a distinct value proposition that Maybank saw in acquiring Kim Eng,” says Aditya Laroia, CEO of Maybank Kim Eng (MKE) in an interview with The Edge Singapore.

“The typical model of large M&A transactions is the acquirer absorbing the target company and everything starts to look and feel like the acquirer. But in this specific transaction, you can see that there is distinct value kept by leaving the ‘win-win propositions’ in place.

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