SINGAPORE (Mar 5): M1 has entered into a Mobile Virtual Network Operator (MVNO) partnership with Wi-Fi service provider Geenet.

Under the partnership, Geenet will tap on M1’s mobile network infrastructure to offer mobile services.

Geenet provides Wi-Fi services to over 20 dormitories and has the largest market share for dormitory Wi-Fi.

At present, more than one-third of dormitory residents subscribe to a paid Wi-Fi plan, which offers higher Wi-Fi speeds and allows them to stay connected beyond the communal areas.

The partnership with M1 will see Geenet broaden its offerings to include mobile services such as data, SMS, local and international calls.

Geenet will be the first MVNO in Singapore to offer both Wi-Fi and mobile services specifically for the dormitory residents.

This will also allow M1 to capture a larger market share by offering mobile services to a new and untapped group of customers.

“We are supportive of MVNOs that bring about new and unique value propositions,” says Lee Kok Chew, chief financial officer at M1. “With Geenet’s prominent market presence in the dormitory residents segment, we can tap onto their existing market presence to reach out to a new group of customers and provide them with an enhanced mobile service experience.”

With the partnership with M1, we are confident of meeting our customers’ communication needs to connect them to the digital world,” says Ho Teck Hong, managing director of Geenet.