Hong Kong-based multi-family office Raffles Family Office has, on September 14, inked a three-year partnership with Italian football club, Juventus.

Juventus, which is the only Italian club to win Italy’s Serie A football division nine years in a row, counts players such as Cristiano Ronaldo, Paulo Dybala, and Douglas Costa among its team.

The partnership will commence from the start of the 2020/2021 season.

Under the agreement, Raffles Family Office will be the club’s official regional partner in Asia across five markets, including Greater China and Singapore.

The partnership will also see a collaboration on a range of branding and marketing activations including incentives for Raffles Family Office’s ultra-high-net-worth clients, business partners and employees. Juventus will aim to bring its first team members to Asia in the upcoming seasons.

“The RFO-Juventus partnership is an emblem of the shared beliefs that both organisations live by – the importance of safeguarding family legacies, the value of dedication and unity and the tradition of innovating to conquer new horizons,” says Chiman Kwan, founder and CEO of Raffles Family Office.

“We are excited to be associated with Juventus, which embodies our core ideal to create true value through exceptional execution in a dynamic and fun culture,” Kwan adds.

“This partnership, which is one of the very first since the establishment of our APAC Branch in late 2019, truly demonstrates the significant success of our presence in the market – particularly in Greater China,” says Federico Palomba, managing director of Juventus APAC.

“It also demonstrates immense value of the club’s awareness and assets and Raffles Family Office’s expansive network. We look forward to bringing the partnership to life through the development of customised activations with Raffles Family Office that speak to the ideals of its distinguished clients,” Palomba adds. 

In December 2019, Raffles Family Office launched in Singapore to serve clients in the Asean region, invest in startups, and grow its client base.