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GHY Culture & Media taps Nasdaq-listed iQIYI to expand talent network

Jovi Ho
Jovi Ho3/19/2021 7:0 AM GMT+08  • 4 min read
GHY Culture & Media taps Nasdaq-listed iQIYI to expand talent network
The joint venture, UNI-ICON Entertainment, aims to “identify and promote talent across Southeast Asia”.
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GHY Culture & Media, positioned as an integrated regional media and entertainment player, has made a big move to grow what is now its smallest business segment, amid a flurry of activities following its IPO three months ago.

On March 17, GHY signed a non-binding memorandum of understanding with a subsidiary of China’s second-largest video streaming player and Nasdaq-listed iQIYI, to set up a Singapore-based talent management firm. The joint venture, UNI-ICON Entertainment, aims to “identify and promote talent across Southeast Asia”.

For FY2020 ended Dec 31, 2020, costume, props and make-up, as well as talent management services made up just a tiny 3% of GHY’s total revenue of to $127.1 million, which came mainly from TV, film and concert production.

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