GHY Culture & Media, positioned as an integrated regional media and entertainment player, has made a big move to grow what is now its smallest business segment, amid a flurry of activities following its IPO three months ago.
On March 17, GHY signed a non-binding memorandum of understanding with a subsidiary of China’s second-largest video streaming player and Nasdaq-listed iQIYI, to set up a Singapore-based talent management firm. The joint venture, UNI-ICON Entertainment, aims to “identify and promote talent across Southeast Asia”.
For FY2020 ended Dec 31, 2020, costume, props and make-up, as well as talent management services made up just a tiny 3% of GHY’s total revenue of to $127.1 million, which came mainly from TV, film and concert production.