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Facebook faces lawsuit over male bias in financial-services ads

Bloomberg
Bloomberg11/1/2019 07:11 AM GMT+08  • 2 min read
Facebook faces lawsuit over male bias in financial-services ads
(Nov 1): Facebook Inc. was sued over claims that tailored advertising for financial services on the social media network discriminates against its older and female users who might be interested in products such as mortgages, personal loans and insurance.
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(Nov 1): Facebook Inc. was sued over claims that tailored advertising for financial services on the social media network discriminates against its older and female users who might be interested in products such as mortgages, personal loans and insurance.

The lawsuit, filed Thursday in San Francisco federal court, alleges Facebook helped financial services companies target users based on age and gender, resulting in younger people and men getting a disproportionate number of services and opportunities.

Facebook has “aided and abetted numerous financial services companies” in denying its users “full and equal” advantages, according to the suit.

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