The store, named Avenue on 3, spans 8,000 sq ft and is located in the mall’s third floor. Brands featured include Aquazzura, Gianvito Rossi, Alaïa, René Caovilla, Loewe, Giuseppe Zanotti and more. Accessories such as eyewear, handbags and jewellery from brands like Tom Ford, Lanvin and Oscar de la Renta will also be stocked. Italian luxury label Bottega Veneta has also signed up to install a pop-up store, which showcases an array of products, some exclusive to Avenue on 3.

Within the store is a 40-seat café and bar by artisanal Lebanese chocolatier Patchi, along with suites for facials, blowouts, massages and manicures for customers to try skincare products from brands such as Dr. Barbara Sturm and MZ Skin.

According to F J Benjamin, the luxury concept store was designed to adapt to the changes in shopper habits post-Covid-19.

“We had a lot of time during the Covid-19 lockdown to think of how we want to do things differently for our customers, how to make their shopping experience more exciting and experiential, and essentially, how we wanted to reimagine the business of F J Benjamin,” says Douglas Benjamin, group CEO of F J Benjamin.

"The luxury market in Singapore has been remarkably resilient, outpacing the broader market. The population of high-net-worth individuals in Singapore has increased significantly in recent years, and with rising wealth comes a corresponding increase in demand for luxury goods and services, which bodes well for Avenue on 3's success in Singapore,” he adds.

<span class='see_also_inread'><b>See also: <a class='gtm_see_also_1_inread' style='text-decoration: underline;' href='/options/fashion/photo-synthesis?utm_source=website&utm_medium=article&utm_campaign=ONPAGESEO'>Photo synthesis</a></b></span>

Shares in F J Benjamin closed at 2.1 cents on April 14.

F J Benjamin launches multi-label luxury concept store at Paragon

US stock faithful ride US$7 trillion rally as market timing backfires

Qarbotech named winner of inaugural EQT Impact Challenge

MSCI boss warns of climate risks

Keppel to acquire 50% stake in European asset manager Aermont Capital for up to $517 mil

Local banks 'resilient' in 2023, but MAS warns of deteriorating asset quality, climate transition risks

Straits Times Index likely to move progressively higher 

XMH Holdings posts six-fold earnings increase to $6.5 mil for 1HFY2024

Tech news in less than 5 minutes – December 2023

F J Benjamin launches multi-label luxury concept store at Paragon

Related News

Highlights

US stock faithful ride US$7 trillion rally as market timing backfires

Related News

Resilient shopper sentiment despite inflation

F J Benjamin reverses into $1.7 mil net profit in 1HFY2023 as consumer demand returns

F J Benjamin reports earnings of $4.3 mil for 2HFY2022, reversing from previous year's loss