F J Benjamin acquires exclusive rights to distribute Airfree purifier products in Indonesia

F J Benjamin Holdings has been granted exclusive rights to distribute products from Portuguese air purifier maker Airfree in Indonesia. 

In a press release dated March 12, the company states that F J Benjamin’s Indonesian associate PT Gilang Agung Persada will distribute the purifiers through its own online platforms, and various retail stores including those selling electrical and baby products.

F J Benjamin started distributing Airfree products in Singapore last year and will be launching Airfree in Malaysia and Indonesia next month. The purifiers are said to use a sterilisation process to “inactivate 99.99% of airborne bacteria, viruses and other allergens that contribute to respiratory allergies and asthma”.

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SEE: FJ Benjamin to retail luxury French brand Fauré Le Page in Singapore

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F J Benjamin CEO Nash Benjamin says that the distribution rights are timely.

“The distribution rights couldn’t be more timely given the urgency of the Covid-19 situation in Indonesia. We believe that Airfree’s patented technology will go some way in easing the concerns of many Indonesians about their respiratory health,” he says.

As at 12.36pm, shares in F j Benjamin are up 0.1 cents or 2.5% higher at 4.1 cents.