CapitaLand’s wholly-owned lodging business unit The Ascott Limited will be giving away $13 million worth of goodies through Shopee’s 12.12 Birthday Sale till the end of 2020.
These include flash sales where shoppers get to enjoy up to 90% off best flexible rates at close to 20 participating properties in Southeast Asia.
In addition, over 500,000 prizes including complimentary stays, up to 50% off discount vouchers and membership tier upgrades for Ascott’s loyalty programme are also up for grabs.
The campaign will be launched across Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam.
This regional collaboration follows the success of Ascott’s 11.11 Big Sale with Shopee Singapore, says Ascott in a Dec 10 statement. A total of over 1,300 room nights from Ascott Orchard Singapore, Ascott Raffles Place Singapore, lyf Funan Singapore and D’Hotel Singapore were sold out during the 11.11 Big Sale.
“This collaboration also allows us to drive sales, beyond our direct channels and conventional online travel booking sites, to uncover additional revenue streams and deliver greater value to our property owners and business partners,” says Ervin Yeo Ascott’s managing director for Southeast Asia.
Online transactions in Southeast Asia are forecast to hit US$300 billion ($401.15 billion) by 2025. The Covid-19 pandemic has accelerated digital consumption in the region as an average of 36% users tried new digital services for the first time.
Shares in CapitaLand closed 2 cents higher or 0.6% at $3.18 on Dec 9.