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17LIVE founder’s SFO invests in English football club

Khairani Afifi Noordin
Khairani Afifi Noordin • 2 min read
17LIVE founder’s SFO invests in English football club
The financial terms of the strategic investment and partnership deal were not disclosed. Photo: KLTFC
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Turn Sports Investments (TSI), the sports investment arm of 17LIVE LVR -

founder Joseph Phua’s single family office (SFO) Turn Capital, has invested in King Lynn Town Football Club (KLTFC).

The fresh funds into the National League North football club will be used for expansion, player development and acquisitions.

TSI has also inked a strategic partnership with KLTFC to form the foundation of the next phase of the club’s growth, which will be focused on sustainable business development. 

The financial terms of the strategic investment and partnership deal were not disclosed.

Phua attributes KLTFC’s chairman Stephen Cleeve’s passion and dedication as the key reason for TSI’s investment. 

“Through TSI’s network in Asia, we will be able to work with [Cleeve] and the club to drive sustainable business growth which will in turn support KLTFC’s future footballing development. I believe a sustainable business is a prerequisite for any club’s advancement and the nurturing of important talent,” he adds.

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Turn Capital was established in 2020 after Phua stepped down from his role as CEO of 17LIVE. With over US$200 million in assets under management, the SFO focuses on consumer-related businesses.

Last year, Turn Capital launched Turn Capital Opportunities Fund, raising external capital for the first time to scale its investment strategy.

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