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Ramadan 2021 survey shows Singaporeans online shop from as early as 5am, strong demand for perfume and supplements

Atiqah Mokhtar
Atiqah Mokhtar5/7/2021 11:52 AM GMT+08  • 2 min read
Ramadan 2021 survey shows Singaporeans online shop from as early as 5am, strong demand for perfume and supplements
Singapore consumers displayed higher searches for perfumes, supplements, and cooktops during Ramadan this year.
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A survey conducted by e-commerce aggregator iPrice has revealed unique online shopping trends during the month of Ramadan in 2021 across Singapore, Malaysia and Indonesia.

The survey, based on products and sessions on iPrice, indicated that during the fasting month, a spike in online shopping happens among Singapore consumers in the early morning from 5am onwards, presumably by Muslim consumers who get up early for the pre-fasting meal.

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