Insurer Prudential Singapore has been given the nod by regulator the Monetary Authority of Singapore to set up a new financial advisory (FA) firm, promising wider range of products and services to its customers.

Through this new FA arm, Prudential can now provide customers with more products and services complementary to its life insurance offerings, including wealth solutions and general insurance such as travel insurance and motor insurance.

The financial advisory firm adds to Prudential’s existing distribution channels comprising a tied agency of more than 5,000 financial consultants, exclusive bancassurance partners – United Overseas Bank (UOB) and Standard Chartered Bank (SCB) – as well as digital channels such as the Pulse by Prudential app.

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