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Growth, customer experience top priorities for Asean enterprises: SAP, Oxford Economics

Atiqah Mokhtar
Atiqah Mokhtar4/7/2021 11:49 AM GMT+08  • 3 min read
Growth, customer experience top priorities for Asean enterprises: SAP, Oxford Economics
35% of enterprises surveyed say service excellence is now their primary source of value and differentiation.
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A new study conducted by SAP and Oxford Economics found that Asean enterprises identify growth and customer experiences as key factors for survival post-pandemic.

However, they face significant challenges in the areas of talent attraction and retention, cloud adoption, and gaining insights from data.

The study, which aims to uncover the state of businesses and their strategic priorities, surveyed 600 respondents across Singapore, Malaysia, Indonesia, Philippines, Vietnam, and Thailand, including 400 small and midsize enterprises (SMEs) with less than $500 million in revenue.

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