Consumers are not the only ones concerned about data protection; there is a clear business case for companies to better protect data too.

(Apr 29): Consumers today expect businesses to handle their personal data with care. When data is misused, trust is lost, according to a consumer survey conducted by the Personal Data Protection Commission (PDPC).

The survey found that 68% of the respondents rate the sharing of data without consent as the top reason they would lose confidence in businesses keeping their data. The other reasons are when personal data is misused (65%), when there is a security breach or hack (57%) and when the companies send irrelevant messages to customers (51%).

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Related Stories

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook