SINGAPORE (Jan 31): Lufthansa Group, the German aviation group, has launched the first foreign office of its digitalisation and innovation unit – Lufthansa Innovation Hub (LIH) – in Singapore.

The launch is a strategic response to the increasing importance of the Asian technology sector for the future of travel and mobility.

The focus of the LIH Singapore will initially be on an in-depth exploration of specific market developments in the context of the digitalisation of travel and mobility, as well as on establishing a network of relevant tech players and the first strategic partners on site.

LIH has formed a research alliance with INSEAD business school on the topic “Future of Work” and its influence on business travel. The research results will then be published in a whitepaper and implemented into a test project, which will be validated under real-world conditions in conjunction with Lufthansa Group.

In this context, LIH is in discussions with WeWork, Changi Airport and Munich Airport.

Moreover, LIH has announced that it plans to open another office in Shanghai within the year, as China possesses a large share of the travel and mobility market.

Christian Langer, VP Digital Strategy Lufthansa Group and MD Lufthansa Innovation Hub, says, “More than ever, Asian startups, but also digital enterprises, are the driving force behind fundamental changes along the travel chain. With the expansion of the Lufthansa Innovation Hub, we want to become a serious part of this emerging ecosystem, just as in our home markets.”