E-commerce is booming in Southeast Asia, but infrastructure limitations mean it still makes up only a fraction of the global pie

SINGAPORE (Dec 24): For a whole century, Nov 11 was known as Armistice Day, to mark the cessation of fighting in World War I between the Allies and Germany. Today, 11/11 has become better known as Singles’ Day, a term coined by Chinese e-commerce giant Alibaba Group Holding. And it has become an excuse for consumers across the world to load up their electronic shopping carts on a myriad of shopping sites, especially those under Alibaba.

One such shopper is Karen Yeung, an account manager, who took the recent opportunity to purchase some electronic items. But she also spotted what she believes to have been some dirty tricks by retailers. “Some of these retailers mark up their ­prices before slashing them for the sale, so you’ll have to do some research if you’re looking to get the best deal,” she says.

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