SINGAPORE (Oct 14): Walk into a Starbucks here and you will likely encounter tables strewn with used paper cups, plastic cups and straws, sticky with the residue of milky coffees and Frappuccinos. If the outlet was particularly busy, the trash bin would be overflowing with paper napkins and more cups and straws. The detritus is testament to the popularity of the chain, as well as the growing impact of development and consumption on the environment.

Yet, as the biggest coffee company in Singapore, with 147 stores, Starbucks is also at the forefront of efforts to make the local coffee business more environmentally friendly. And Patrick Kwok, the chain’s general manager in Singapore, has set himself the goal of motivating other coffee companies to get on board.

Indeed, as rising awareness of businesses’ impact on climate change affects consumer choices, businesses are driven to remake and represent their operations as sustainable. But how many are walking the talk?

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook