Labelled a “content champion” by analysts, GHY Culture and Media is among the newest additions to the Mainboard. In a bourse dominated by banks, REITs, telcos and the property developers, this entertainment company, with a market value of more than $700 million, is a refreshing change and something to consider for investors looking for diversity in their portfolio.

On Jan 19, UOB Kay Hian Research analysts Lucas Teng and John Cheong initiated coverage on GHY, with a “buy” call and target price of $1.08. This is a significant upside from its IPO price of 66 cents last December.

The target price is based on 18.5 times forward earnings, a ratio in line with other listed media production companies from China.

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