Consumer tastes are ever-changing. The variety of styles and designs is mind-boggling. The business is bitchy, competition is cut-throat and trends come and go in the blink of an eye.

Welcome to the finicky world of fashion start-ups where knowing what’s hot and what’s not will determine whether your business will thrive or die. 

Whatever the case, the Textile and Fashion Federation (TaFF) and Enterprise Singapore (ESG) still believe this is an industry where value can be created and extracted. To this end, they have launched The Bridge Fashion Incubator (TBFI) to help grow Singapore’s fashion industry. 
TBFI is Southeast Asia’s first business incubation programme that champions not just the fashion sector but also beauty as well as tech-related brands operating at the intersection of fashion, technology and sustainability. 

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