Depending on their own risk appetite and expertise, venture capitalists and investors enter at different stages of a start-up’s lifecycle. Launcho Ventures, which describes itself as a “venture studio”, is keen to hold the hands of start-ups right from the conception stage.

“It’s somewhat like investing in a PowerPoint presentation,” says Martin Berry, founding partner of Launcho Ventures. The company specialises in helping pre-seed Series A start-ups secure funding from institutional investors and venture capital (VC) firms.

“Say you have a really interesting idea that you’re deeply connected to and you are really motivated to do something about it. But you’re not sure where to start so you look for people like us,” he explains.

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