For years, Jaslyn Chan wondered why quality furniture and furnishings come with big price tags, when other consumer products had improved in both quality and affordability. This question drove her to co-found homegrown homeware and furniture retailer IUIGA that aims to disrupt this industry here.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.


  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply