The online grocery shopping scene in Malaysia may have started at a snail’s pace as consumers still preferred to shop at the pasar pagi or supermarket where they can smell, poke and fight with other makciks over the freshest products.

But Covid-19 came along and threw that “touchy-feely” risky behaviour straight out of the window, giving a boost to the online grocery shopping scene. Consumer acceptance also increased as they started to appreciate the convenience of shopping in the comfort of their homes and the doorstep delivery of bulky grocery items.

“The pandemic helped make the idea of online grocery acceptable,” recalls Joshua Sew, founder and CEO of Jocom, an acronym for “Just Order Conveniently on Mobile”, arguably Malaysia’s first-ever grocery shopping mobile app, in an interview with The Edge Singapore.

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