As Singapore celebrates its 56th year of independence, there is much uncertainty over how its economy will shape up given the pandemic. But what remains certain is the need to explore different verticals to create new growth opportunities

Shop owners have long leveraged the National Day festivities to attract customers with massive discounts or the launch of limited edition National Day-related merchandise.

Alicia Lee, a sales representative at a beauty and wellness label with over 20 outlets in Singapore, says her company typically runs flash sales and storewide discounts of up to 30% in the days leading up to National Day.

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